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The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, have announced the 2012 theme for the Rodeo Drive Concours d´Elegance – “THE BRITISH ARE COMING!” Aston Martin will be this year´s featured marque. Gearys Beverly Hills will be the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive in June 2012.
The annual Father´s Day tradition features a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard Sunday, June 17 from 10 am to 4 pm.
As the 2012 featured marque, Aston Martin will be the centerpiece of the 200 block of Rodeo Drive with both new and classic cars. Combining iconic styling, thrilling performance, true craftsmanship and exclusivity, Aston Martin boasts unprecedented breadth and appeal. The marque´s iconic DB5 has been featured in five James Bond films.
The 300 Block of Rodeo Drive will also feature British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls Royce brands. Also, a special British motorcycle area will honor Triumph, Vincent, BSA and Norton.